NYX Cosmetics
Accessories / Body Care / Make-up / Skin Care
NYX Cosmetics was named after the Greek goddess who ruled the night, just like many of our fans who rule the night life in this modern techno-savvy world. We offer a wide variety of products rangin...
NYX Cosmetics was named after the Greek goddess who ruled the night, just like many of our fans who rule the night life in this modern techno-savvy world. We offer a wide variety of products ranging from eye shadows to foundation and brushes to eye lashes and glitter to glosses. Everything a professional makeup artist needs for the job or that a goddess needs to create her look for a night on the town. NYX Cosmetics originated and is headquartered in the heart of sunny Los Angeles. The cosmetics line was founded in 1999 by a young entrepreneur named Toni Ko. Ms. Ko has been involved in color cosmetics since she was a teenager and has always desired to create and share a line of cosmetics that provided quality products at affordable prices.Brand Details
Founder
Toni Ko. Ms. Ko
Brand Strategy
Market segment
Mass Market
Core business
Beauty
Targets
Women
NYX Cosmetics Latest News
NYX Cosmetics Home Alone Makeup Collection
NYX Cosmetics has unveiled its share for the Christmas season with a special-edition makeup collection inspired by the film 'Home Alone.'
NYX Cosmetics with Gordon and Holly Ramsey
NYX Cosmetics collaborates with popular chef Gordon Ramsey and his daughter Holly Ramsey to create an exclusive cake recipe supporting the recently launched Buttermelt Blush.
Angel City FC Hires NYX Cosmetics as Cosmetic Partner
Angel City FC has named NYX Cosmetics as its first cosmetics sponsor. The label's branding will appear on the backside of the team's practice kits and apparel.
NYX Cosmetics x Barbie Collection
NYX Cosmetics is releasing a Barbie-inspired collection before the release of the movie.
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