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Nikita is an icelandic clothing brand For Girls Who Ride, founded by its head designer Heida Birgisdottir and friends in a tiny skate/streetwear store in Reykjavik around 2000. Nikita clothing is a...
Nikita is an icelandic clothing brand For Girls Who Ride, founded by its head designer Heida Birgisdottir and friends in a tiny skate/streetwear store in Reykjavik around 2000. Nikita clothing is available in 1500 stores in just over 30 countries. Nikita introduces a new streetwear collection twice a year and a line of outerwear for every winter. On December 7, 2018, Amer Sports Corp., parent company of the brand, announced buyout negotiations with a consortium led by Anta Sports Products Limited. The buyout was completed in 2019.Brand Details
Founder
Heida Birgisdottir
Brand Strategy
Market segment
Bridge
Core business
Active Wear
Targets
Women
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