NEW ENGLAND
Accessories / Apparel / Denim
The New England trademark was launched in 1983 as a shirt line that was aiming to be different from the typical conventional lines on offer in the market. The brand's style approach was full of per...
The New England trademark was launched in 1983 as a shirt line that was aiming to be different from the typical conventional lines on offer in the market. The brand's style approach was full of personality and charm from the start. The trademark pioneered a different sentiment from the other styles that were on the market at that time. It was the first brand to include washed and overdyed fabrics, plus other particular and refined fabrics bearing in mind a new wearability. In the years that followed with an constant success other products were added to the collection such as trousers, sweaters, bomber jackets, swimming suits and so on, always bearing in mind the same spirit of adventure. In 1994, New England, always a top quality top sportswear trademark, manufactured more than 600,000 items. The success was skilfully planned with taste and the right interpretation and prediction of the demands on the market. Unfortunately following several events, such as the replacement of both the designer and the top management, the trademark was brought down being put on temporary stand-by. In 2003, Giemme brandscorporate spa, becomes the trademark licensee. The company is a leader specialising in the shirt sector and, in addition to its own trademarks such as Caliban and Guglielminotti, also manufactures shirts also for other well known brands such as Carlo Pignatelli, Ungaro and so on. The licence agreement is not simply a business operation but is the result of the big passion for this brand and its history that Giovanni Cattina, owner of the company, has always believed in. Thanks to this passion, the brand has returned to its original glory, re-enhancing all the studies and drawings used at that time to bring the heritage back to life, making New England a collection that offers leading products in the sportswear sector.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men, Women
The financial data for this brand is limited.
Contact us for income statementOur team will check for the data and get back to you shortly.