Navyboot
Accessories / Bags / Shoes
NAVYBOOT was founded in 1991 – but the history of the brand goes back well beyond that. The name NAVYBOOT refers to the boots of the US Navy. The basic idea: A last that suits virtually all foot sh...
NAVYBOOT was founded in 1991 – but the history of the brand goes back well beyond that. The name NAVYBOOT refers to the boots of the US Navy. The basic idea: A last that suits virtually all foot shapes in an optimal, time-tested form manufactured in superior, reliable quality. This was the defining influence that gave birth to the NAVYBOOT brand and its first product – a “Swiss Made” shoe. Things moved ahead quickly from there. In 1992, the shoe collection was extended, and from 1993 the product range was broadened in collaboration with licensing partners. The first women’s shoe collection was launched in 1996. The company began to verticalize in 2001, opening the first NAVYBOOT store in Zurich. The expansion continued in 2002 with the opening of further independent boutiques. The acquisition of NAVYBOOT by the GAYDOUL GROUP, under the leadership of Swiss entrepreneur Philippe Gaydoul, marked a new chapter in the history of the NAVYBOOT brand, which is being actively developed to become a leading international premium brand for shoes and accessories. As of summer 2011, NAVYBOOT stores number 46 in Switzerland: 4 flagship stores, 32 shops and 10 outlets, as well as over 10 shops and 2 outlets in GermanyBrand Details
Brand Strategy
Market segment
Bridge
Core business
Shoes
Targets
Men, Women
