Natura
Baby Care / Fragrance / Hair Care / Make-up / Man Care / Skin Care / Toiletries
Natura is the Brazilian leading manufacturer and marketer of beauty products, household, and personal care, skin care, solar filters, cosmetics, perfume and hair care products the company that sell...
Natura is the Brazilian leading manufacturer and marketer of beauty products, household, and personal care, skin care, solar filters, cosmetics, perfume and hair care products the company that sells products through representatives in many countries across the world. The company was founded in 1969, by Luiz Seabra and became a public company, listed on São Paulo Stock Exchange, in 2004. In 1974, Natura adopted direct sales as sales model. In 2012 it had more than 1.2 million "consultants" (resellers) spread throughout Argentina, Brazil, Chile, Colombia, France, Mexico, Peru, USA, Australia, UK and among others, and since 2006 surpasses Avon's sales in Brazil. Natura focuses on its image as an eco-friendly, sustainable company (using natural products, working toward sustainable environment and social support etc.). The company also prides itself on strong research and development activity. It uses ordinary women rather than supermodels in its advertisements.Brand Details
Founder
Luiz Seabra
Brand Strategy
Market segment
Mass Market
Core business
Beauty
Targets
Men, Women, Kids
Natura Financial Report 2023
Last fiscal year ended on December 31, 2022