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At the heart of NARS Cosmetics is François Nars’ mission to empower women to experiment and have fun with makeup by teaching them how to enhance their natural beauty and individual characteristics....
At the heart of NARS Cosmetics is François Nars’ mission to empower women to experiment and have fun with makeup by teaching them how to enhance their natural beauty and individual characteristics. The philosophy is iconoclastic: François believes there are no rules when it comes to beauty. NARS has the ability to be many things to many people: a stylish accessory, a guilty pleasure, or a makeup wardrobe staple, but it’s a certain allure imparted by François Nars that makes NARS a state of mind and a lifestyle brand for the future. NARS Cosmetics provides women with a full spectrum of classic and fashion colors and innovative products from which they can build their makeup wardrobe and express their individual styles. Wearable, translucent, concentrated color allows women to experiment with a full range of hues, each compressed to reach maximum density creating the rich, intense shades imagined by François NARS. NARSskin offers women a collection of products delivering the benefits of nature, utilizing exclusive technology.Brand Details
Founder
François Nars
Brand Strategy
Market segment
Prestige
Core business
Beauty
Targets
Women
Last fiscal year ended on December 31, 2019
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