Naf Naf
Accessories / Apparel / Denim / Shoes
Naf Naf was created by the brothers Gérard and Patrick Pariente in 1973 under the name“Influence”. In 1983 Naf Naf became famous with a “ready to dye cotton” combination that revolutionized the wor...
Naf Naf was created by the brothers Gérard and Patrick Pariente in 1973 under the name“Influence”. In 1983 Naf Naf became famous with a “ready to dye cotton” combination that revolutionized the world of textiles. Naf Naf adds new products to complement its look in 1985, by conceding licenses for glasses, small luggage, leather goods, paper mill and many more. In association with L’Oréal, Naf Naf launched its first perfume “touch of Naf Naf” in 1991. It was distributed in large and medium surfaces, and became the number one in the perfume sector.Brand Details
Founder
Gérard Pariente
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Women, Kids
Naf Naf Latest News
Naf Naf’s CEO leaves
Naf Naf’s CEO leaves the brand who joined the label in 2013.