Muji
Accessories / Apparel / Bags / Denim / Shoes
MUJI is not a brand whose value rests in the frills and "extras" it adds to its products.|MUJI is simplicity - but a simplicity achieved through a complexity of thought and design.|MUJI's streamlin...
MUJI is not a brand whose value rests in the frills and "extras" it adds to its products.|MUJI is simplicity - but a simplicity achieved through a complexity of thought and design.|MUJI's streamlining is the result of the careful elimination and subtraction of gratuitous features and design unrelated to function.|MUJI, the brand, is rational, and free of agenda, doctrine, and "isms." The MUJI concept derives from us continuously asking, "What is best from an individual's point of view?"|MUJI aspires to modesty and plainness, the better to adapt and shape itself to the styles, preferences, and practices of as wide a group of people as possible. This is the single most important reason people embrace MUJI.||MUJI - in its deliberate pursuit of the pure and the ordinary - achieves the extraordinary.||THE PRODUCTS||MUJI products vividly embody both our product-design methods and our overall philosophy. Since its birth in 1980, the MUJI brand has attracted a steadily increasing number of consumers, precisely because of our growing understanding and refining of sales principles. Our goal of offering products that excel in quality at lower prices has been achieved by avoiding the waste typical of much product-manufacturing and distribution - in the form of unnecessary functionality, an excess of decoration, and needless packaging. Responding to the perennial consumer demand for reasonable pricing, MUJI has accordingly designed and developed countless successful products. With our unique development processes and our ongoing exploitation of innovative ideas that always take the consumer's perspective, we have in many cases re-defined "user-friendliness." Notably, in order always to offer high-value products that are reasonably priced, MUJI travels the world in the conscientious procuring of quality materials.Brand Details
Founder
Takashi Sugimoto
Designer
Sam Hecht
to
CurrentKenya Hara (Art Director)
from
2001to
CurrentBrand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women, Kids
Muji Latest News
MUJI + Reebok
MUJI and Reebok joined forces to reveal a well-crafted minimal "Court Sneakers" influenced by Reebok's Club 85 sneakers.
Muji Debuts on BigCommerce
Muji is presenting its products on the open SaaS e-commerce platform, BigCommerce, to support online European shopping.
Muji Launches The Largest Store in India
Muji unveils its largest flagship outlet at the Jio World Plaza mall in Mumbai. It also features the first Muji Cafe in India.
Muji To Recycle Denim
Muji is partnering with the Blue Jeans Go Green program to initiate the collection and recycling of denim.
Muji Financial Report 2023
Last fiscal year ended on August 31, 2023