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The Mossimo Brand has grown into a multi-billion dollar lifestyle sportswear and accessories company since founded by Mossimo Giannuli in 1987. Mossimo is one of the largest global apparel brands i...
The Mossimo Brand has grown into a multi-billion dollar lifestyle sportswear and accessories company since founded by Mossimo Giannuli in 1987. Mossimo is one of the largest global apparel brands in the US, with international licenses in Australia, South America, Mexico, Japan, Philippines and India. Mossimo has become one of the largest global apparel brands by blending surf, sport, urban and street into a contemporary fashion brand with a broad and credible appeal. The brand enjoys a unique universal acceptance, worn by everyone from kids, college students and their parents, to hard-core surfers.Brand Details
Founder
Mossimo Giannuli
Designer
Jemma Browne
from
2010to
currentBrand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women, Kids
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