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Morgenthal Frederics is a luxury eyewear brand founded in 1913 in the United States, renowned for its handcrafted optical frames that blend precision engineering with refined design. Originally est...
Morgenthal Frederics is a luxury eyewear brand founded in 1913 in the United States, renowned for its handcrafted optical frames that blend precision engineering with refined design. Originally established as an optician and eyewear specialist, the brand has built its reputation on artisanal craftsmanship, custom detailing and high-quality materials, positioning Morgenthal Frederics at the intersection of heritage, luxury and understated sophistication in the premium eyewear segment.Brand Details
Founder
Richard Morgenthal
Brand Strategy
Market segment
Luxury
Core business
Eyewear
Targets
Men, Women, Kids
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