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In 1975, Isamu Tatsuno started Montbell with two of his mountaineering partners, Fumiaki Masaki and Sachiko Masuo. Since then, Montbell has been developing outdoor products that follow the Japanese...
In 1975, Isamu Tatsuno started Montbell with two of his mountaineering partners, Fumiaki Masaki and Sachiko Masuo. Since then, Montbell has been developing outdoor products that follow the Japanese tradition of kinobi; function is beauty. Montbell now operates over 120 stores in Japan and employs more than 1250 staff members. Montbell also operates in the USA and Switzerland and supplies many other accounts globally.Brand Details
Founder
Isamu Tatsuno
Brand Strategy
Market segment
Prestige
Core business
Apparel
Targets
Men, Women
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