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Mielle Organics is a haircare brand celebrated for its dedication to natural hair health, inclusivity, and representation. Founded in 2014 by Monique Rodriguez, the brand initially gained popularit...
Mielle Organics is a haircare brand celebrated for its dedication to natural hair health, inclusivity, and representation. Founded in 2014 by Monique Rodriguez, the brand initially gained popularity through its focus on providing high-quality products tailored to textured hair, including curly, coily, and wavy types. Rodriguez, with her nursing background, emphasized using safe, effective ingredients, educating her audience, and sharing haircare tips that resonated deeply with the natural hair community.Brand Details
Founder
Monique Rodriguez
Brand Strategy
Market segment
Mass Market
Core business
Beauty
Targets
Women
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