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Reuse to not forget. Reinvent to dream again. This is what recycling means to Memory’s. High fashion and the spirit of travel meet sustainability. Over the years, fabrics and accessories collected ...
Reuse to not forget. Reinvent to dream again. This is what recycling means to Memory’s. High fashion and the spirit of travel meet sustainability. Over the years, fabrics and accessories collected during trips all over world - a bit by intuition, a bit by chance - have been carefully preserved and stored. Originally used in army and navy equipment, modes of transportation and now-defunct manufacturing plants, each article has its own past, sensibility, and memory, which deserve to be brought back to life and appreciated; and so the idea was sparked to give these materials a second chance. Aided by 30 years of fashion industry know-how, careful research, and special washing techniques, Memory’s brand products radiate their natural qualities and energy. The charm of their past lives is tangible in every detail and square inch of reclaimed material, an innate allure that is amplified and interpreted through fashion. An exclusive, limited edition series designed for those who aren’t looking just for a bag but rather for an “On the Road” travel companion. Everything is set to go for the next adventure: with a glance to the past, but one foot firmly in the future.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men, Women
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