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For 90 years McGregor has been a leader in defining the American sportswear standard for the leisure sporting life and the collegiate lifestyle. The rich history of McGregor started in Scotland....
For 90 years McGregor has been a leader in defining the American sportswear standard for the leisure sporting life and the collegiate lifestyle. The rich history of McGregor started in Scotland. The McGregor clan was one of Scotland's most prestigious with direct Royal descendence from the original Gaelic kings. David Doniger, a member of the Mcgregor clan, produced millinery with the famed classic tartan as its signature in Scotland in the late 19th century. The world industrialized, he immigrated to New York and in 1921 founded 'McGregor. Their collections combine a sporty All-American touch with European influences. The best of both worlds.Brand Details
Founder
McGregor
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men, Women, Kids
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