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The MBC project, born in 1993, immediately became the reference brand in the world of teenagers and beyond. The dynamism and freshness of the product along with a sophisticated image of Bon Ton wi...
The MBC project, born in 1993, immediately became the reference brand in the world of teenagers and beyond. The dynamism and freshness of the product along with a sophisticated image of Bon Ton will make an icon of a selected audience and affectionate.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Women
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