Mavic
Accessories / Active Wear / Apparel / Shoes
Mavic, French manufacturer of bike systems and rider's equipment came into being in 1889. Today, with over one hundred years of experience, Mavic continues to stride forward into the future. More t...
Mavic, French manufacturer of bike systems and rider's equipment came into being in 1889. Today, with over one hundred years of experience, Mavic continues to stride forward into the future. More than 300 staff help the famous yellow brand to progress - with a real passion for the sport of cycling. Everything begins in the heart of the French Alps. In this ideal environment we ride as often as possible, either to develop future products or just simply for the pleasure of devouring those small mountain roads leading us to nearby mountain passes or to pound the singletracks and sensational downhills of the Semnoz. Products are designed and sold from the Design Centre in Annecy. On December 7, 2018, Amer Sports Corp., parent company of the brand, announced buyout negotiations with a consortium led by Anta Sports Products Limited. The buyout was completed in 2019.Brand Details
Founder
Lucien Chanel
Brand Strategy
Market segment
Bridge
Core business
Active Wear
Targets
Men, Women
The financial data for this brand is limited.
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