Massaro
Paris,
France
Shoes
More than fashion, Massaro is above all a story of pure allure. An artistic and technical approach offering women a silhouette imprinted with airy lightness. An alchemy in which chic always keeps p...
More than fashion, Massaro is above all a story of pure allure. An artistic and technical approach offering women a silhouette imprinted with airy lightness. An alchemy in which chic always keeps pace with comfort, and comfort is always paired with chic. A family saga that has become a passion by joining the Chanel constellation in 2002, Massaro continues the adventure begun in 1894 and has seen a succession of three generations of master shoemakers at the now legendary address of 2, rue de la Paix in Paris. At the helm today is Philippe Atienza, himself a shoemaker trained by the finest craftsmen and the natural successor to Raymond Massaro, who called on him to take over in 2008. Of course, Massaro’s savoir-faire and its talent for realizing the wildest dreams of women and couturiers in the form of custom-made, exclusive, often totally unique footwear have remained in perfect phase with the times. The quest for excellence also demands new ambitions which take on the form of a prêt-à-chausser line of men’s shoes, which were introduced to the custom-made collections in 1970, (the firm was the official shoemaker for King Hassan II of Morocco). New profiles, new heels and new women’s shoes saw the light of day and enriched an already sublime collection that included the Grès pump (1955) and the famous Chanel sandal (1958). The Massaro signature, which captivated the Duchess of Windsor, Marlene Dietrich, Barbara Hutton and so many others,continues to make the eyes of women famous or anonymous – shine. They all adore these very special, luxury shoes with the added dash of soul that makes the hearts of connoisseurs of fine things beat a little faster.Brand Details
Founder
Raymond Massaro
Designer
Philippe Atienza
from
2008to
PresentBrand Strategy
Market segment
Luxury
Core business
Shoes
Targets
Men, Women
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