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Our desire to develop a superior 100% cotton lisle golf shirt has never been about resting comfortably on a result. Rather, it’s always been an unending pursuit of the perfect shirt. Today’s techno...
Our desire to develop a superior 100% cotton lisle golf shirt has never been about resting comfortably on a result. Rather, it’s always been an unending pursuit of the perfect shirt. Today’s technology has allowed us to identify and source the optimum cotton yarn. It begins with a long-staple Pima cotton fiber—consistent in its longer length—which is spun into our unique yarn and subjected to a refined singeing process. This brings it to life in our fabrics and collars, which we knit at a level more demanding than industry standards. And most importantly, our unique, proprietary finishing processes impart a lasting luster and hand feel to every shirt we produce. Performance and stability in a 100% Pima cotton golf shirt is guaranteed every time. Our constant quest for perfection is as Timeless As The Game.Brand Details
Founder
Rick Martin
Designer
Rick Martin
from
2011to
PresentBrand Strategy
Market segment
Bridge
Core business
Active Wear
Targets
Men
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