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A ‘Made in Italy’ story, beginning in 1986, when the Mangano siblings started a journey to find a style that was seductive and avant-guarde. Starting in their home garage, they reached, in few year...
A ‘Made in Italy’ story, beginning in 1986, when the Mangano siblings started a journey to find a style that was seductive and avant-guarde. Starting in their home garage, they reached, in few years they built a brand hiring hundreds of staff members and fashion executive stores in Italy and abroad (shops & outlet). Mangano lines are created after a deep analysis and research in the latest trends; they produce every item using the best raw materials on the market. Mangano distributes its creations through different channels, to satisfy every market demand: here is the classical show-room, the executive fashion stores, partnership stores (partnership program) and the newborn online store and e-commerce (shop on line). Mangano grew and still grows based on the solid values and dedicated commitment its staff members give to their job and on the endless passion, constant research and attention to details. A winning style that also the international market rewards, thanks to an expansion project starting in 2009, opening the first Chinese store in Shangai and a Chinese Headquarter. Today this project led to the newborn Mangano China Corporation with its headquarter in Shangai. Mangano goal is to change the classical style concept breaking the usual standards, defining a new trend, more global and self confident, a high quality standard style.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men, Women
Last fiscal year ended on December 31, 2012
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