Make Up For Ever
Accessories / Make-up / Toiletries
MAKE UP FOR EVER was founded by Dany SANZ in 1984. Her goal was to respond to the needs of professional makeup artists by creating products adapted to all makeup styles, from the most traditional t...
MAKE UP FOR EVER was founded by Dany SANZ in 1984. Her goal was to respond to the needs of professional makeup artists by creating products adapted to all makeup styles, from the most traditional to the most extravagant. Today, Dany SANZ is the brand's Artistic Director. Its products are prominently featured in SEPHORA stores in Europe and the United States, as well as in department stores in Asia and the Middle East, where the brand has been highly successful. MAKE UP FOR EVER also has a network of 17 professional boutiques where makeup artists can procure all the 1,400 product references the range offers. The range includes foundations, eye shadows, lipsticks, gloss, body makeup, eyeliner pencils, loose powders, makeup removers, brushes, false eyelashes, glitter and more, in addition to artistic products and makeup for special effects.Brand Details
Founder
Dany Sanz
Brand Strategy
Market segment
Value for Money
Core business
Beauty
Targets
Women
Make Up For Ever Latest News
Make Up For Ever's Dream On Collection
Make Up For Ever drops the Dream On collection of limited editions and bestselling makeup products and accessories for the Holiday 2024 season.
The First O2O WeChat Mini Program of Make Up For Ever
Make Up For Ever has introduced its debut O2O WeChat Mini Program, a shopping portal that integrates offline and online touchpoints.
Make Up For Ever offers Scholarship for LGBTQIA+
Make Up For Ever has introduced the LGBTQIA+ Scholarship Fund for Education & Artistry 2023 for aspiring makeup artists from the LGBTQIA+ community.
Make Up For Ever enter WeChat Mini Program
Make Up For Ever Travel Retail APAC debuts the WeChat Mini Program with a 2D simulation of its Haikou International Duty-Free boutique.
Make Up For Ever Financial Report 2023
Last fiscal year ended on December 31, 2015