Luminox
Watches
Luminox is a Swiss watch brand produced by the Mondaine Watch Ltd. Group in Biberist. Like many other American success stories, Luminox came from a forward-thinking individual realizing a need in t...
Luminox is a Swiss watch brand produced by the Mondaine Watch Ltd. Group in Biberist. Like many other American success stories, Luminox came from a forward-thinking individual realizing a need in the market and meeting it. Barry Cohen, a watch industry veteran, came across a Swiss self-powered illumination system and knew that it would make watches more visible and easier to read in low or no light situations. He asked his friend Richard Timbo if he would like to join him. Luminox was born in 1989 (Lumi is Latin for light while Nox is Latin for night), driven by a commitment to offer cutting-edge luminescence and readability in its line of high-performance sports watches. The Luminox Navy SEAL watch is the timepiece that made Luminox famous. The officer in charge of procurement for the Navy SEALs, Nick North, was asked to seek a more dependable watch for night missions and found the solution at a trade show where he discovered Luminox. He worked with Cohen to develop a watch specifically for them and the Navy SEAL watch was born. Throughout the following 20 years, Luminox has never strayed from its mission and this has been confirmed and validated by the many elite military and law enforcement units that have adopted Luminox as standard equipment. The man on the street has shown particular interest in Luminox, figuring rightly that if the watches are designed for and used by the Navy SEALs, they have to be able to stand up to every day use.Brand Details
Founder
Richard Timbo
Brand Strategy
Market segment
Premium
Core business
Watches
Targets
Men, Women
The financial data for this brand is limited.
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