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Alba,
Italy
A broad offering for our plus-sized customer. Luisa Viola's collection representing exceptional value for money and ideal for a woman who wants to look attractive on all occasions. The company was...
A broad offering for our plus-sized customer. Luisa Viola's collection representing exceptional value for money and ideal for a woman who wants to look attractive on all occasions. The company was founded in 1947 and is based in Alba, Italy. Miroglio S.p.A, a textiles and apparel company, manufactures and distributes clothes, fabrics, spun yarns, and transfer paper. It offers apparel; printed and plain fabrics; and transfer paper and technical films, including resins and decorative materials for textile, clothing, accessories, leatherwear, furnishing, and building industries. The company also manufactures and commercializes women’s wear fashion brands for sale. It offers its products to business to business and consumer market segments through a distribution network of company owned and franchised single-branded boutiques, multi-branded shops and stores, outlets, and department stores in Italy and internationally.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Women
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