Lucky Brand
Accessories / Apparel / Denim / Shoes / Swimwear
Staying true to the rich heritage—and authentic, all-American spirit—of denim, Lucky Brand began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990. They gave them their distinct...
Staying true to the rich heritage—and authentic, all-American spirit—of denim, Lucky Brand began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990. They gave them their distinctively Lucky look by literally putting them through the wringer—ripping, fraying, sanding, patching and washing by hand—to give them true character and soul. Then, they added authentic hardware, personalized touches and playful details, and an American legend was born. Their jeans are made for the free-thinker, the artist, the dreamer; they’re made to dance, work, run, jump, play and rock ‘n’ roll (just like you). Their inspiration doesn’t just come from the rugged workwear of denim pioneers, but from the free spirit and laid-back lifestyle of our Southern California roots. They find inspiration everywhere, from the secluded outlooks of Big Sur, to the old-school tattoo parlors of Venice and the beautiful beaches of Malibu.Brand Details
Founder
Barry Perlman
Designer
Nicolas Peyrache
from
2007to
currentBrand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women, Kids
Lucky Brand Financial Report 2023
Last fiscal year ended on December 31, 2011
