Little Marc Jacobs
Accessories / Apparel / Bags / Shoes
Marc Jacobs, New Yorker fashion designer and Louis Vuitton's Artistic Director, offered his Children wear collection "Little Marc" to Groupe Zannier which carries on its upmarket. Starting summer 2...
Marc Jacobs, New Yorker fashion designer and Louis Vuitton's Artistic Director, offered his Children wear collection "Little Marc" to Groupe Zannier which carries on its upmarket. Starting summer 2007, the first collection gets 55 items which range from 2 until 12+ with more articles for girls (70%) than boys (30%). Little Marc Jacobs is targetted to young americans but also to fashion lovers looking for a special designer touch. Little Marc represents Marc Jacobs' life style, a young, spontaneous and comfortable spirit.Brand Details
Founder
Louis Vuitton's
Designer
Marc Jacobs
from
2007to
currentBrand Strategy
Market segment
Diffusion
Core business
Apparel
Targets
Kids
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