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Lazy Oaf is an independent fashion label founded in 2001. London-based Lazy Oaf designs notoriously colourful, cartoon-focused clothing and accessories. Their design philosophy is not trend driven ...
Lazy Oaf is an independent fashion label founded in 2001. London-based Lazy Oaf designs notoriously colourful, cartoon-focused clothing and accessories. Their design philosophy is not trend driven but focused on their unique directional vision referencing 90's street wear and youth nostalgia. They like to design clothes that will make you smile.Brand Details
Founder
Sam Giles
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men, Women
Deep Dive
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