Laneige
Accessories / Body Care / Make-up / Man Care / Skin Care / Sun Care / Toiletries
Laneige means natural 'snow' in french. Laneige pursues the artistic sense of 'snow' crystals and completes the beauty of young women between 24 and 32 through the hydrating science of 'water', t...
Laneige means natural 'snow' in french. Laneige pursues the artistic sense of 'snow' crystals and completes the beauty of young women between 24 and 32 through the hydrating science of 'water', the final destination of 'snow'. Laneige scientifically studies 'water', the source of life and the most important element of helathy skin, for optimal hydration/moisturization. Clean and sophisticated beauty full of energy. The confidence of youth, energy, and beauty. The beauty of sophisticated makeup on moist and trasparent skin.Brand Details
Brand Strategy
Market segment
Value for Money
Core business
Beauty
Targets
Men, Women
Laneige Latest News
BTS' Jin Becomes the New Face of Laneige
Laneige hires Jin from the South Korean band BTS as its newest global brand ambassador.
Laneige Celebrates its Launch at Sephora India
Laneige commemorated its Launch at Sephora India by hosting an event at Nexus Select CityWalk Mall, New Delhi, marking its presence expansion both offline and online.
Laneige Employs Robots in its New Service
Laneige is using beauty robots to blend personalized products before presenting them to the customers in its Bespoke NEO service.
Laneige Faces 10-15% Growth in Sales in India
Laneige has reported a 10-15% year-on-year growth in its revenue in India.
Laneige Financial Report
Last fiscal year ended on December 31, 2023
