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It was a woman who, in 1876, founded the Maison Lancel. Her name was Angèle, and she had brains, vision and daring. She opened a shop near the brand new Opéra Garnier, in the liveliest quarter of ...
It was a woman who, in 1876, founded the Maison Lancel. Her name was Angèle, and she had brains, vision and daring. She opened a shop near the brand new Opéra Garnier, in the liveliest quarter of Paris. She sold articles for smokers, then, very soon, decided to turn her attention to ornaments and accessories for ladies. Today, ancel celebrates its 130th anniversary and repositions itself by concentrating its activity on leather goods. Alice Taglioni, the blond muse of french cinema, and Laure Manaudou, olympic champion, become the Maisons embassadresses embodying the "French Légèreté". The Maison also relaunches its fetish bucket bag who will then become the brands icon, the Premier Flirt.Brand Details
Founder
Alphonse Lancel
Brand Strategy
Market segment
Premium
Core business
Bags
Targets
Men, Women
Last fiscal year ended on March 31, 2021
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