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La Passione is where the long tradition of Italian craftsmanship, innovative style and avant-garde come together. A happy marriage between the inspiration linked to the history of cycling and hig...
La Passione is where the long tradition of Italian craftsmanship, innovative style and avant-garde come together. A happy marriage between the inspiration linked to the history of cycling and high technical and functional characteristics. Passione is refined contemporary clothing. High-quality italian craftsmanship, refined elegance and functionality for the contemporary Road and Urban Cycling Apparel.Brand Details
Founder
Giuliano Ragazzi
Brand Strategy
Market segment
Bridge
Core business
Active Wear
Targets
Men, Women
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