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La Mer joined The Estée Lauder Companies' family of brands in 1995. Sold in more than 50 countries and territories, La Mer represents supreme luxury and transformative, high-performance skincare. C...
La Mer joined The Estée Lauder Companies' family of brands in 1995. Sold in more than 50 countries and territories, La Mer represents supreme luxury and transformative, high-performance skincare. Crème de la Mer, one of the most innovative and sought-after moisturizers, was conceived by Dr. Max Huber, an aerospace physicist, after he suffered a laboratory accident that severely burned his face. Formulated with sea kelp and a pioneering bio-fermentation process, the Crème miraculously transformed the appearance of Dr. Huber's skin. Since then, it has evolved into what can only be described as a legend. Today, La Mer offers a complete range of facial skin care and body products—all harnessing the remarkable benefits of the sea.Brand Details
Founder
Dr. Max Huber
Brand Strategy
Market segment
Luxury
Core business
Beauty
Targets
Women
Last fiscal year ended on December 31, 2022
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