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L.L.Bean has been delivering classic styles, outdoor gear and expert advice for over 100 years. Founded in 1912 by Leon Leonwood Bean, the company began as a one-man operation. Guided by L.L.’s bel...
L.L.Bean has been delivering classic styles, outdoor gear and expert advice for over 100 years. Founded in 1912 by Leon Leonwood Bean, the company began as a one-man operation. Guided by L.L.’s belief in keeping customers satisfied, the company has grown to a global organization with annual sales of $1.6 billion. The company headquarters are in Freeport, Maine, just down the road from our original store.Brand Details
Founder
Leon Leonwood Bean
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women, Kids
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