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Korloff PARIS begins in 1974 where a young Parisian designer, Daniel Paillasseur, works relentlessly to master the art of combining unique materials into creations inspired by the cultural capitals...
Korloff PARIS begins in 1974 where a young Parisian designer, Daniel Paillasseur, works relentlessly to master the art of combining unique materials into creations inspired by the cultural capitals of the world. Fastidiously drafting at the desk as an understudy Paillasseur aspires to establish a maison through which his passion for design, history and culture can expand into the art of watch making, high jewelry and couture. In 1978 the cornerstone for the maison was laid based in the saga of one family from the cultural capital of Russia. The Korloff Sapojnikoff family, amidst the tumultuous Russian Revolution, leave all behind with the exception of a black stone held by the family for generations: the Korloff Noir. Weigh- ing 421 carats the rough black diamond inspires happiness, prosperity and good fortune. Through tragedy the family prevails speaking to the mystique of the stone’s legend. Holding the Korloff Noir in hand, Paillasseur, inspired by the saga, acquires the stone from which the name of the maison and its own story begins. Korloff PARIS continues to draw inspiration from the cultural codes of the world and transmits good luck, prosperity and happiness through each creation crafted by Daniel today. What began as one boutique is now a global brand in over 58 countries, via more than 50 Korloff PARIS boutiques, and discovered in more than 500 select retailers spanning from Paris to Tokyo.Brand Details
Founder
Daniel Paillasseur
Brand Strategy
Market segment
Luxury
Core business
Jewelry
Targets
Men, Women
Last fiscal year ended on December 31, 2014
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