Koel
Accessories / Apparel / Bags / Interior Design / Toiletries
Koel was founded by Noorjehan Bilgrami when she saw a couple of craftsmen dipping wooden blocks into a tray full of dye, then stamping the block upon fabric to transfer the pattern. It was her firs...
Koel was founded by Noorjehan Bilgrami when she saw a couple of craftsmen dipping wooden blocks into a tray full of dye, then stamping the block upon fabric to transfer the pattern. It was her first encounter with the craft of block-printing and the defining moment that led to the establishment of her atelier, Koel. Koel has continued to foster the traditional crafts, using hand-woven cloth from hand-spun thread for its products. Noorjehan developed an interest in natural dyes, and soon Koel textiles took on a soft, luminous and earthy feel, as dyes were extracted from plants, minerals, and other natural sources. From a range of cotton fabrics to formal wear in chiffons and silk, Koel fabrics continue to reflect their founder’s belief in staying true to the essence of nature and in aiming for abiding quality over quantity.Brand Details
Founder
Noorjehan Bilgrami
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women
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