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Kimchi Chic Beauty is a beauty and personal care brand founded in 2019 by Korean-American drag queen KimChi (real name: Sang-Yang Shin). The label offers cruelty-free and all-inclusive beauty produ...
Kimchi Chic Beauty is a beauty and personal care brand founded in 2019 by Korean-American drag queen KimChi (real name: Sang-Yang Shin). The label offers cruelty-free and all-inclusive beauty products to individuals with diverse lives. It is affordable at a reasonable price.Brand Details
Founder
Sang-Yang Shin (drag name: KimChi)
Brand Strategy
Market segment
Mass Market
Core business
Beauty
Targets
Men, Women
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