Kiabi
Accessories / Active Wear / Apparel / Shoes / Swimwear / Underwear & Lingerie
Kiabi Europe is a leading French clothing retailer, operating 110 stores in France as well as 12 stores in Spain and three stores in Italy. Based in Hem, in the north of France near Lille and the B...
Kiabi Europe is a leading French clothing retailer, operating 110 stores in France as well as 12 stores in Spain and three stores in Italy. Based in Hem, in the north of France near Lille and the Belgian border, Kiabi has set itself a goal of making fashion accessible to all, offering its own range of low-priced brands--including Winch, Kiabi stores features a full selection of women's, men's, and children's clothing, with each department further segmented into a number of "stories," grouping similar colors, materials, and styles. Since 2000, Kiabi has been carrying out an extensive store remodeling program and plans to convert all of its store to the new interior and exterior design by mid-decade. The company has successfully developed its own fidelity card system, with more than 1.5 million cardholders. Kiabi also provides other services, such as free and paid in-store alterations and staggered payment plans. The company provides logistics support to its operations with three warehouse and distribution centers and operates through four primary divisions: Kiabi France, Kiabi Spain, Kiabi Italy, and Kiabi Logistique. Founded by CEO Patrick Mulliez, Kiabi remains under the control of the powerful Mulliez retailing empire, which includes Auchan hypermarkets, Leroy Merlin do-it-yourself (DIY) stores, Boulanger home appliance stores, Decathlon sporting goods, the Flunch restaurant chain, among many other formats.Brand Details
Founder
Patrick Mulliez
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women, Kids
Kiabi Latest News
Kiabi Opens its First Outlet in Georgia
Kiabi has unveiled its pioneer retail outlet in Georgia at East Point, displaying men's, women and kids' apparel, footwear, accessories, and home linen.
Kiabi Enters Indian Retail Market
Kiabi is officially debuting in India with an exclusive partnership with Myntra which will be featuring the brand's products.
Kiabi Associates with Myntra
In order to reach the Indian market, Kiabi has announced its collaboration with Myntra. The latter will be distributing the brand's products online across India.
Kiabi to Launch in India
Kiabi, which is currently operating in 15 countries, is planning to debut in the Indian market.
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