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Kenzo Takada is a Japanese fashion designer. He is also the founder of Kenzo, a worldwide brand of perfumes, skincare products and clothes. Kenzo's first designs started because he could only affo...
Kenzo Takada is a Japanese fashion designer. He is also the founder of Kenzo, a worldwide brand of perfumes, skincare products and clothes. Kenzo's first designs started because he could only afford to buy his fabrics from flea sales. As a result, Kenzo had to mix many bold fabrics together to make one garment. Kenzo's success started in 1970: during this year he presented his first show at the Vivienne Gallery; his first store, "Jungle Jap" was opened; and one of his models appeared in the cover of ELLE.[1] His collection was presented in New York and Tokyo in 1971. The next year, he won the Fashion Editor Club of Japan's prize. Kenzo proved his sense of dramatic appearance when, in 1978 and 1979, he held his shows in a circus tent, finishing with horsewomen performers wearing transparent uniforms and he himself riding an elephant. His first men's collection was launched in 1983. In 1988, his women's perfume line began with Kenzo de Kenzo (now known as Ça Sent Beau), Parfum d'été, Le monde est beau and L'eau par Kenzo. Kenzo pour Homme was his first men's perfume (1991). FlowerbyKenzo, launched in 2000, has since become a flagship fragrance for the Kenzo Parfums brand. In 2001, a skincare line, KenzoKI was also launched. Since 1993 the brand Kenzo is owned by the French luxury goods company LVMH.Brand Details
Founder
Kenzo Takada
Designer
Humberto Leon
from
2011to
June 2019Carol Lim
from
2011to
June 2019Felipe Oliveira Baptista
from
2019to
June 2021Nigo
from
September 2021to
PresentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Men, Women, Kids
Last fiscal year ended on December 31, 2022
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