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Under the creative direction of Karl Lagerfeld, one of the world’s most influential and iconic designers, the Lagerfeld Portfolio represents a modern approach to distribution, an innovative digital...
Under the creative direction of Karl Lagerfeld, one of the world’s most influential and iconic designers, the Lagerfeld Portfolio represents a modern approach to distribution, an innovative digital strategy and a global 360 degree vision that reflects the designer’s own style and soul. The portfolio comprises three labels : Karl, the new line aimed at a cosmopolitan and digitally-savvy clientele, launched exclusively online. Karl Lagerfeld Paris, the premium ready-to-wear collection for women and men. Lagerfeld, the menswear line for everyday, urban living.Brand Details
Founder
Karl Lagerfeld
Designer
Karl Lagerfeld
from
1974to
2019Nicolas Baurain (accessories)
from
December 2018to
PresentBrand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Women
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