Kaos
Accessories / Apparel / Denim
Great attention to details: from knitwear manufacturing to shades of colors, from accessories to leather and fur details. For sophisticated women and men. This is the red thread identifying Kaos, t...
Great attention to details: from knitwear manufacturing to shades of colors, from accessories to leather and fur details. For sophisticated women and men. This is the red thread identifying Kaos, the Bologna-based company founded and managed by Marco Calzolari. The winning intuition goes back to the '80s, when ready-to-wear fashion experienced its boom. But after just a few years, this fashion branch needed to reinvent itself, focusing on design research, quality, and of course on production and stock re-assortment speed. In 1994, Kaos had an intuition: the brand left the ready-to-wear market and began a nationwide collection distribution model, with a new sales position concept. The sales force was reorganized and strengthened. The design team also grew, supporting Calzolari in researching models and textures. Kaos keeps in touch with new tendencies. Kaos has its strength in numbers: revenues of more that 14 million Euro, about 400 thousand fashion items produced in one year, more than 200 models per collection. This success is achieved thanks to the ability to identify the right customers.Brand Details
Founder
Marco Calzolari
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men, Women
The financial data for this brand is limited.
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