K-Way
Accessories / Active Wear / Apparel / Bags
Leon-Claude Duhamel observes attentively as people rush by in soaking wet clothes. It is on this day that K-Way is born: a lightweight completely waterproof jacket folded in a small hip bag. Soon e...
Leon-Claude Duhamel observes attentively as people rush by in soaking wet clothes. It is on this day that K-Way is born: a lightweight completely waterproof jacket folded in a small hip bag. Soon everyone begins to look to the practical jacket in nylon with enthusiasm, happy to leave the old umbrella at home. In the first year alone more than 250,000 pieces are sold. Perfected with time in terms of practicality and breathability, in 1970 the presentation of the new seasonal collection is met with great success. Now, K-Ways are back in your pouches and back in your hearts. A blend of timeless classic jackets, new seasonal styles and cutting-edge fabrics is what makes the K-Way brand so unique. From simple zip-up windbreakers to upscale trenchcoats, anyone can find the perfect K-Way to look good and stay dryBrand Details
Founder
Leon-Claude Duhamel
Brand Strategy
Market segment
Bridge
Core business
Active Wear
Targets
Men, Women, Kids
K-Way Latest News
Monsta's Shownu Becomes the New Face of K-Wway
K-Way welcomes Shownu of the group Monsta as its global brand ambassador. He will be representing the brand on FW24 AND SS25.
K-Way is Succeeding
K-Way garners a double-figure increase in sales and a matured success in Italy and France as well as a strong outline in Europe. Its owner plans to open a store in London.
K-Way to dress France’s next America’s Cup team
K-Way to dress Orient Express team for France’s next America’s Cup team.
K-Way teams up with Bluebell Group to launch in China
Sportswear brand K-Way has recently inked a partnership deal with Bluebell Group, with a view to entering the Hong Kong market
K-Way Financial Report
Last fiscal year ended on December 31, 2017