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Created in 1989, Killer Loop joined Luxottica Group’s brand portfolio in 1999. It gradually evolved from a general sports style to embody a more “urban” spirit. In 2008 it took on a new name, K&L, ...
Created in 1989, Killer Loop joined Luxottica Group’s brand portfolio in 1999. It gradually evolved from a general sports style to embody a more “urban” spirit. In 2008 it took on a new name, K&L, and launched a project for collections specifically addressing the needs of emerging markets, but maintaining global distribution. K&L is a fresh, vital brand for a dynamic young public who are careful about their look. Until 2019, the brand was under the Luxottica Group. In 2019, Luxottica became 100% wholly-owned by EssilorLuxottica and its ordinary shares were delisted from the Milan Stock Exchange (Mercato Telematico Azionario - MTA), organized and managed by Borsa Italiana.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Eyewear
Targets
Men, Women
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