Joseph
Apparel / Bags
Joseph is one of the most respected and influential brands in British fashion, due in part to the retail sense and fashion vision of founder Joseph Ettegdui, which enables the brand to adapt the Jo...
Joseph is one of the most respected and influential brands in British fashion, due in part to the retail sense and fashion vision of founder Joseph Ettegdui, which enables the brand to adapt the Joseph outlets to the constantly changing needs of his customers. Since the 1970’s, the brand has been at the forefront of high fashion, discovering and promoting talented designers, as well as designing the Joseph collections.Brand Details
Founder
Joseph Ettegdui
Designer
Joseph Ettegdui
Louise Trotter
from
2009to
July 2018Susanna Clayton
from
September 2018to
2020Anna Lundbäck Dyhr and Frederik Dyhr
from
October 2020to
PresentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Women
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