John Frieda
Hair Care
John Frieda Professional Hair Care Inc. sells a wide variety of hair care products and shampoos through drugstores, supermarkets, and mass merchants. The company's signature product is Frizz-Ease, ...
John Frieda Professional Hair Care Inc. sells a wide variety of hair care products and shampoos through drugstores, supermarkets, and mass merchants. The company's signature product is Frizz-Ease, developed by British celebrity hair stylist John Frieda in the 1980s. Since then, he has worked with chemists to develop products to address specific needs of virtually all hair types (from frizzy to limp) and colors, which are addressed in the Sheer Blonde, Brilliant Brunette, and Radiant Red product lines. Although Frieda remains very much involved in the company, it is now a subsidiary of Kao Brands Company (formerly Andrew Jergens Company), which in turn is owned by Kao Corporation, Japan's leading manufacturer of personal care, laundry, and cleaning products.Brand Details
Founder
Gail Federici
Brand Strategy
Market segment
Mass Market
Core business
Beauty
Targets
Women
John Frieda Latest News
John Frieda Introduces an Educative Collective
John Frieda has unveiled The House of Frieda, an Educative Collective containing the top content creators and hair stylists who educate the consumers on the brand's range of products and its future plans.
John Frieda Financial Report
Last fiscal year ended on December 31, 2023