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The emergence of premium denim made history in the fashion industry with Joe’s at the forefront of this momentous period. Celebrating over a decade as a leader in the premium denim market, Joe’s is...
The emergence of premium denim made history in the fashion industry with Joe’s at the forefront of this momentous period. Celebrating over a decade as a leader in the premium denim market, Joe’s is best known for pioneering the concept of fits catered to specific body types. Joe’s innovative take on denim fits has garnered the brand a loyal fan following of women and celebrity fans alike.Brand Details
Founder
Joe Dahan
Designer
Joe Dahan
from
2001to
currentBrand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men, Women, Kids
Last fiscal year ended on November 20, 2012
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