Patou
Apparel / Fragrance
Patou is a historic French fashion house founded by Jean Patou in 1914, known for pioneering sportswear and modernizing women's fashion. The brand gained fame in the 1920s with elegant, functional ...
Patou is a historic French fashion house founded by Jean Patou in 1914, known for pioneering sportswear and modernizing women's fashion. The brand gained fame in the 1920s with elegant, functional designs, including the popular flapper dresses and the first designer perfume, "Joy." After a period of dormancy, it was revived by LVMH in 2018, with a focus on playful, sustainable luxury. Today, Patou blends heritage with contemporary aesthetics, offering ready-to-wear collections that emphasize vibrant colors, refined cuts, and eco-conscious practices. Under the creative direction of Guillaume Henry, the brand celebrates Parisian charm with a modern, whimsical twist.Brand Details
Founder
Jean Patou
Designer
Guillaume Henry
from
September 2018to
PresentBrand Strategy
Market segment
Prestige
Core business
Beauty
Targets
Women
Patou Latest News
Jean Patou Announces Store Opening in France
Jean Patou has launched its first store in France at the Galeries Lafayette Paris Haussmann department store.
Patou Financial Report
Last fiscal year ended on December 31, 2021