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The Manufacture is resolutely positioned within the prestige and luxury segment of the Swatch Group, which has set itself the mission of cultivating this spirit of excellence and innovation while c...
The Manufacture is resolutely positioned within the prestige and luxury segment of the Swatch Group, which has set itself the mission of cultivating this spirit of excellence and innovation while continuing to communicate emotional and poetical values. The link between the Age of Enlightenment and the third Millennium is therefore still at the heart of the brand’s creative inspiration.Brand Details
Founder
Pierre Jaquet Droz
Brand Strategy
Market segment
Luxury
Core business
Watches
Targets
Men, Women
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