JanSport
Accessories / Bags
JanSport is an American brand of backpacks, now owned by VF Corporation, one of the world's largest apparel companies. JanSport is the world's largest backpack maker, and together, JanSport and The...
JanSport is an American brand of backpacks, now owned by VF Corporation, one of the world's largest apparel companies. JanSport is the world's largest backpack maker, and together, JanSport and The North Face, also owned by VF Corporation, sell nearly half of all small backpacks sold in the United States. JanSport was founded in 1967 in Seattle, Washington by Murray Pletz, his wife Janice "Jan" Lewis (for whom the company is named), and his cousin Skip Yowell. JanSport innovated with a panel-loading daypack, unlike traditional top-loading packs. In 1975, JanSport introduced the first convertible travel pack, as well as its signature daypack. In 1986, VF purchased JanSport's then parent, Blue Bell. JanSport's corporate headquarters is based in Alameda, California, at VF Outdoor headquarters, where it shares offices with divisional siblings Napapijri and The North Face. A distribution facility in Everett, Washington, which had opened in 1971, closed in March 2012. JanSport also has a warehouse in Appleton, Wisconsin, which houses its collegiate apparel division. JanSport started by developing the external frame backpack, which used a metal frame with a cloth packsack attached to it; the products made include technical day packs and internal frame backpacks. Up until the early 1990s, all JanSport packs were made in the United States.Brand Details
Founder
Murray Pletz
Brand Strategy
Market segment
Mass Market
Core business
Bags
Targets
Men, Women
JanSport Latest News
First Adaptive Collection from JanSport
JanSport has unveiled its first Adaptive collection that is inclusive, affordable, and functional for disabled people.
JanSport x Stranger Things Unveil Limited-Edition Collect...
The start of JanSport's partnership with the cult-favorite Stranger Things Netflix series has been announced. Fans may join the crew in wearing the extremely cool packs from the new, limited-edition collection.
Jansport x Nicole McLaughlin collaborate
Jansport and Nicole McLaughlin get through this collaboration to support the Slow Factory Fondation.
JanSport's campaign to support Gen Z mental health
JanSport started the second part of its #LightenTheLoad campaign to promote the mental health of young adults and teens. The campaign began with weekly sessions on Instagram Live to observe Mental Health Awareness Month in May. T...