izzue
Accessories / Active Wear / Apparel / Denim
A phenomenon in the Asian fashion scene since its debut in 1999, izzue is at the fore-front of original creation and the ideology of Casual Chic. izzue never stops exploring every "must-have" eleme...
A phenomenon in the Asian fashion scene since its debut in 1999, izzue is at the fore-front of original creation and the ideology of Casual Chic. izzue never stops exploring every "must-have" elements by mixing signature details and subtle surprises that brings flamboyance to the fashion connoisseur's wardrobe, each design accentuates one's own charisma and everyday outfit. izzue believes in breaking new ground. Since 2002, izzue started to expand beyond Hong Kong. It now has 130 stores spreading across Hong Kong, China, Macau, Taiwan, Singapore, Thailand, Canada, France and United Kingdom's global ASOS online store. By bringing the casual hip and the always fashionable to the young affluent on a global scale, izzue is the essential wardrobe of global fashionistas. The collections it offer including casual line, premium line - IZZUE COLLECTION, army line - ARMY, crossover line with Japanese Harajuku leading brand - NHIZ and down line - izzuetreme.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men
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