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Developed with clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics is a problem-solving makeup and skincare brand that creates skin-lov...
Developed with clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics is a problem-solving makeup and skincare brand that creates skin-loving solutions that truly work. IT Cosmetics now offers more than 300 high-performance beauty products focusing on color cosmetics, skincare, brushes and tools. L'Oréal SA acquired the brand in 2016.Brand Details
Founder
Jamie Kern Lima and Paulo Lima
Brand Strategy
Market segment
Mass Market
Core business
Beauty
Targets
Women
The financial data for this brand is limited.
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Deep Dive
Sectors & Markets
Financial performance of the leading beauty and personal care company in 2023.
Digital marketing
Live streaming, TikTok Shop, AI and more on Social Media Commerce to expand the brand’s market sh...
Sectors & Markets
Key Companies Behind Branded Beauty Products and the Accessories
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