Ipekyol
Apparel / Bags / Shoes
When women left their houses to participate in business life, designers were faced with a brand new challenge; they had to create a style that would suit the busy life of business women. Based on...
When women left their houses to participate in business life, designers were faced with a brand new challenge; they had to create a style that would suit the busy life of business women. Based on this observation, Ipekyol was designed to appeal to socially active, urban women over 25 years of age, who spend most of their day at the office. Highly suitable for the office environment, business dinners and special occasions, Ipekyol collections feature styles for fashionable, feminine women. Today, considered to be one of the most prestigious women’s readymade brands in Turkey, Ipekyol has established itself as the choice of particularly successful women. According to a market survey carried out by AC Nielsen in 2006, Ipekyol is an elegant, prestigious and accessible brand to which urban and educated business women most identify. Its target consumer group has also approved of the success and chic achieved by Ipekyol in evening dresses. According to the same survey, Ipekyol attained a high preference rate of 28% in the domestic market and is the Turkish brand with the highest brand value index and loyalty. In the period ahead, Ipekyol will continue to develop new collections for local and global markets to fully meet the expectations of modern, urban women who cherish quality and want to experience it in every sphere of life.Brand Details
Founder
Yalçın Ayaydın
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Women
Ipekyol Latest News
Ipekyol x Elie Saab
Ipekyol teamed up with Elie Saab for a collection that was presented at the fashion show hosted in the dock at the Galataport Istanbul Historical Package Post Office.
IPEKYOL opens its first store in Georgia
On July 7, a new brand of women's clothing store, IPEKYOL, opened in Tbilisi Mall. This is the first store of the brand in Georgia. The 170 sq m area features a collection of women's clothing, shoes and accessories inspired by th...
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