Individual
Apparel
Individual suits the unique and contemporary man who dresses in a modern way, without putting elegance aside. The man who wears Individual has total identification with the brand because he kno...
Individual suits the unique and contemporary man who dresses in a modern way, without putting elegance aside. The man who wears Individual has total identification with the brand because he knows very well what he wants and needs, and is always ready to be noticed in his activities. INDIVIDUAL was launched in 1987 and is now the brand of the man of success. PLATINUM Shirts with an exclusive design developed in fio 100 (100 thread), refined fabric which provides great fit and comfort in its use. PREMIUM Uses differentiated raw material with threads that range from 50 to 70 in compact Egyptian cotton, satin and imported fabrics with exclusive patterns. LIFESTYLE The proposal of INDIVIDUAL LIFESTYLE is to insert fashion information within the shirt through interventions such as embroidery, prints, and elaborate details. CLASSIC These are shirts with classic modeling, perfect for composing the look with suits and ties. SPORT In the INDIVIDUAL SPORT products, national thread stands out, fitting for the informal moments of day-to-day lifeBrand Details
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men
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