HUGO
Germany
Accessories / Active Wear / Apparel / Bags / Denim / Fragrance / Shoes / Underwear & Lingerie
In contrast to BOSS, the HUGO brand is targeted at customers who are significantly more fashion-conscious and consider their style of dress to be an important element in expressing their personalit...
In contrast to BOSS, the HUGO brand is targeted at customers who are significantly more fashion-conscious and consider their style of dress to be an important element in expressing their personality. The HUGO customer is open-minded, individual and spontaneous, and likes to shop, frequently doing so via online and mobile channels. HUGO offers this broad and generally younger customer base fashionable business and casualwear collections that are distinguished by their progressive designs and clear fashion statement. In doing so, HUGO remains anchored in the premium segment of the market. With its focus on contemporary fashion, however, the brand stands apart from BOSS in terms of its fashion statement and pricing. Thus, HUGO prices are up to 30% lower globally than BOSS prices.Brand Details
Brand Strategy
Market segment
Premium
Core business
Apparel
Targets
Men, Women, Kids
HUGO Financial Report 2023
Last fiscal year ended on December 31, 2022
